With the development and democratization of natural and sponsored SEO techniques, the need to measure the profitability of webmarketing actions appeared. But what are the methods to be used, as well as the indicators to be mobilized? Discover below some essential information to measure your ROI in order to optimize your actions in connection with digital marketing.
A few words about ROI
ROI – for “Return on Investment”, is an indicator that relates the money earned from a marketing campaign to the money previously invested. Thus, the ROI gives the possibility to refine marketing strategies, improve some criteria and abandon others. A particularly useful tool in the field of finance, but also in other sectors such as webmarketing. The profitability of a sponsored website or campaign can therefore be thoroughly analysed, for example by using a ROI SEO agency. The digital growth agency webloom.fr specialises in SEO project management and can assist you in the study of your data.
What are the links between web performance and SEO?
Natural referencing is one of the most common techniques for positioning an activity on the web. But to determine its effectiveness, it is necessary to rely on the performance of certain indicators. A performance-based SEO agency can take charge of the relevance of an SEO strategy for a website and provide a reliable and immediately operational methodology. A ROI SEO strategy using relevant key performance indicators (or KPIs) provides access to complete reports and allows corrective actions to be taken if necessary.
But KPIs are not only about the implementation of SEO strategies. It is also possible to obtain concrete results from a sea to ROI study. SEA simply refers to SEO actions in connection with sponsored campaigns. When you pay Google, you have the opportunity to attract to you a new clientele likely to be interested in your products and services. Call upon a sea agency with ROI now to entrust your SEA referencing project.
Which tools for measuring referencing?
A sea performance agency uses specific web tools to measure your performance indicators. Among these most powerful tools, we will highlight Goggle Analytics for audience analysis. But it can be useful to cross-reference data from several different sources. It is therefore advisable to diversify the tools, for example by using the services of a site audit such as SEM Rush, which allows you to obtain a very complete analysis of traffic.