Using promotional objects to convey the image of one’s company is a well-known fact. But for them to be effective, they must be offered at the right time and, above all, they must arouse an emotion in customers so that you stand out. This is based on the choice of your company’s advertising object. So which ones are good for the customer experience?
Above all, what is the customer experience?
Today, when a customer signs a contract with a company, he or she is looking for more than just a purchase. It is a customer experience that he is looking for, i.e. a unique experience that will be economically valued, as explained on this site, before, during and after the purchase. Not nice promises but concrete, that’s what we are looking for.
This includes a new way of managing your customer relationship by making him/her live special moments that allow you to create a long-lasting relationship. Indeed, company goodies also serve to build customer loyalty.
To enhance this customer experience and show that for you and your company it is equally important, advertising objects are the means to achieve this.
Original promotional items
Corporate gifts come in many different shapes and sizes, such as pens, mugs, USB flash drives, etc. But many companies offer them and your customer will receive a lot of them, so you need to find a way to stand out from the crowd.
For your corporate gift to be an integral part of enhancing your customer experience, it needs to generate interest and curiosity. You can do this with USB flash drives that come in a wide variety of shapes such as flip-flops, lego, fish, etc. The possibilities are endless, it’s up to you to let your imagination run wild. You can even choose a shape that reminds you of your activity.
Beach items such as sunglasses, fans, balloons… will make a lasting impression with their originality.
You can choose different goodies according to the people to whom you offer them, be it your customers, your prospects or your employees.
Mugs, paper, pen: useful goodies
improve the customer experience The customer experience is about creating a long-lasting relationship with your customers and promotional items should help you to build customer loyalty as explained on this page. To do this, your customers must feel that you have taken care to choose your gift carefully, so it must be useful to them. The more your customers and the more your publicity will be assured, it is therefore to your advantage to choose a useful communication object such as a pen, a notebook, an agenda…
Moreover, by choosing an object that will fill a need, he will have the impression that you have understood him and that even in the gift you will bring him the answer to his need. This creates a pleasant and trusting atmosphere.
Moreover, don’t skimp on quality, it is also important. Indeed, if after three uses, your gift no longer works, not only will it no longer have any effect on your communication, but your customer will also have the impression that you have chosen an object without taking care to really select it, which is not good for your customer experience.
Your customers need to feel important and that the corporate gift was chosen for them. That’s how you can create those special experiences they’re looking for.