Published on : 01 June 20204 min reading time
A company that wishes to succeed must implement a formidable marketing strategy to seduce consumers and stand out from the competition. But how do you do this?
Marketing: what’s the point?
Marketing brings together all the actions that need to be taken to put the product or service on the market, to promote and sell it. The main actions are based on the famous 4Ps: Product, Place, Promotion and Price.
For a company, an effective marketing campaign is more than necessary for various reasons:
To stay in the minds of consumers
Ensuring a successful product launch
Gaining notoriety
Building customer loyalty
Developing a sense of closeness
Increasing turnover
Highlighting certain products or services of the company
Gaining credibility
Etc.
But how to implement an effective strategy?
It is very important to adopt a marketing strategy adapted to your activity and your products. The first step is to target a clientele. This will allow you to better focus your efforts on a target audience: young people, businessmen, pregnant women, etc. The more precise your target is, the more relevant your campaign will be! Next, you should choose the right time and place. This is vital for the success of the campaign.
In addition, set yourself objectives to achieve: make your products or services known, encourage consumers to buy, increase motivation or make a lasting impression on consumers’ minds. The reasons why you want to set up an operational marketing campaign can help you determine the best strategy.
Afterwards, choose the media that best suits your budget: posters, magazines, flyers, business cards, TV spots, promotional items, etc. For optimal impact, you can work with both traditional and digital marketing.
In addition, make sure you come up with innovative ideas, to easily seduce your targets and to stay ahead of the competition. Original communication is essential to encourage people to buy. The slogan is the most important! It must immediately strike the mind, be short and easy to remember. The content must also arouse interest and be easy to decipher. Use simple language and readable fonts to reach the maximum number of advertisers.
As for colour, everything must be in perfect harmony with your graphic charter, and the visuals must not be aggressive to the eyes! Finally, you need to set a budget! And don’t wait until the end of the campaign to check the results. No! follow up regularly to evaluate the performance of the strategy so that you can make changes in time if necessary. For example, you can use the KPI or Key Performance Indicators, a key performance indicator that will provide you with the results of your actions in real time.
Marketing campaign: why use a professional?
If you do not have a competent in-house team to manage your marketing campaign, it is better to outsource the service. The use of a marketing agency is the best solution to benefit from personalized support and sound advice. With real professionals, you can expect optimal results. With their in-depth knowledge of the sector and mastery of all communication techniques, they are in the best position to set up a relevant marketing strategy and to choose the medium(s) to be used for a successful campaign. Moreover, being always up to date with the latest news, she will be able to offer you the latest strategies such as inbound marketing…
This option will also save you time and allow you to focus on your core business. Finally, the service is not necessarily expensive because marketing actions are not essential throughout the year. For each need, you can therefore request the services of an agency and optimize your budget. On a financial level, it is more profitable compared to recruiting several people working full time on permanent contracts.
